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FAQ
What is Internet Marketing?
Internet
marketing includes all activities related to driving website traffic.
Search engine optimisation (SEO) is just one of many Internet marketing
services which includes pay-per-click management (like AdWords or
Overture), inbound linking campaigns, online banner ads, industrial
directory linking, and traditional forms of advertising including
mailers, ads and more to drive traffic to your site.
What is Search Engine Optimisation?
Search
Engine Optimisation is the process of preparing a website in order to
achieve search first page search engine rankings and drive traffic
to your site. SEO is an ongoing process beginning with the initial
optimisation of the site, weekly/monthly maintenance, regular
evaluation of search results and adjustments to the site.
Why is Search Engine Optimisation important to our business?
90% of Internet buyers are turning to search engines to find the products they require.
Google
alone conducts over 150 million searches a day. Recent studies show
that purchasers are around 12 times more likely to buy your products
and services after finding your site via a search engine than all other
traditional advertising methods combined (including trade shows, print
ads, direct mail, radio, and even television) and this at a
fraction of the cost!
Why? when a consumer finds you through a search engine they are ready to buy.
Internet
Marketing & Search Engine Optimisation
Tel:
08445 858 051 - Fax: 08445 858 052
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